Media training for multimedia spokespersons.

Media training for multimedia spokespersons.

30 hours in-person with social distancing measures or remote via video conference.

Media training for multimedia spokespersons.

In today’s hyperconnected society, the model of mass media and messages, where television was the most powerful tool to impact the audience, is exhausted. Nowadays, there are thousands of new “media” outlets, audiences are dispersed, participatory, and demand information in different formats and languages. Welcome to the new media ecosystem of the 21st century.

Are you prepared to give relevant and memorable interviews that drive the goals of your company, brand, or project in this new media ecosystem?

If you are an official spokesperson or representative of your company, you need new communication skills to succeed in interviews. That’s what this new specialized media training is about. Alternatively, you can give irrelevant interviews with institutional and stiff key messages.

Media training for multimedia spokespersons.

• You will understand the new dynamics of the media in the current ecosystem and how to make information “newsworthy”.
• You will learn the technique of storytelling and the different structures that you can use.
• You will develop your skills to build an attractive story with a memorable, repeatable, and shareable message using keywords.

Benefits.

• You will understand the new dynamics of media in the current ecosystem and how to make information “newsworthy”.
• You will learn the technique of storytelling and the different structures that you can use.
• You will develop your skills to construct an attractive story with a memorable, repeatable, and shareable message using keywords.

You can choose the module in which you want to update yourself, although it is most effective to take the full workshop. We can also design it according to your needs.

Module 1.

How is the new media ecosystem and how to take advantage of it?

• Ecosystem in 2020: interrelation between digital and traditional media, social networks, prosumers, and citizen journalism.
• New opinion leaders and micro-leaders.
• Atomized key audiences: one medium for each public.
• How to turn information into news.
• Live, recorded and insert interviews.
• Interviews on radio, television, and print media.
• Translated: News, surprise, profile, and contextual interviews.

Module 2.

How do you strategically prepare for your next interview? 7STS Canvas Method.

• Deconstructing an interview.
• 7STS Canvas Method: how to plan objective and narrative.
• Case analysis: effective spokespersons, incapable spokespersons.
• Question types and answer schemes.
• Short, memorable, repeatable and tweetable phrases.
• The drift: keep control.
• Engage your audience before, during and after your interview.
• Intensive practice and analysis.

Module 3.

What does your body language and voice communicate?

• First impression.
• Transmit energy, serenity and confidence.
• Postures, gestures, looks.
• Diaphragmatic respiration.
• Volume, intonation and rhythm of the voice.

Module 4.

What is your level of communicative competence as a spokesperson?

• MapCo: analyze your competency map.
• Know your communication style, strengths and risks.
• Master visualization techniques, metaphors, analogies.
• Storytelling: narrative outlines and how to use them in an interview.
• Performance in different interview styles.

Module 5.

What should you communicate in the face of controversies, crises or scandals?

• Negative emotions and empathy.
• An image consistent with the message.
• Difficult interview characteristics.
• Response techniques for open-ended and leading questions.
• Negative statements, risks of editing.
• Defending without offending.
• How to generate headers and soundbites.

I know your time is scarce, so my method is accelerated competency-based learning. We map your skills, measure your progress and set goals to achieve. And we have fun too.

I have worked in the media and I have seen its transformation. I have helped thousands of spokespersons for over 20 years and I assure you that the results are immediate, observable and measurable. You will be able to apply your new skills in the next interview you have and you will see the difference.

New skill you will get.

You will be an effective spokesperson by conveying the message of your project, company or institution in an attractive and memorable way in an interview, to make your audience change or reinforce a perception and act in accordance with your objective.